About

XIN is a creative content producer, photographer, and videographer with two decades of experience creating visual content for global brands and institutions. Working across agency, studio, and in-house environments, she brings a balanced approach that combines creative intuition with strong production discipline.

Her work spans the full production process, from shaping ideas and visual direction to overseeing execution and post-production. XIN collaborates closely with creative teams to translate concepts into clear, cohesive visual stories, with careful attention to detail, pacing, and finish.

She has worked with brands including L’Oréal, IKEA, Singapore Tourism Board, Samsonite, and TUMI, and is known for her calm presence, adaptability, and respect for both craft and brand.

At heart, XIN values thoughtful storytelling, good preparation, and collaborative processes. She believes the best creative work is made with intention—and care for every detail, from concept to completion.